Mission-Driven Logo Design: A Visual Identity that Reflects the Heart of the Non-Profit's Purpose

Client

Morledger

SERVICE

Logo Design | Web Development
Branding · Logo Design · Social MEdia
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Branding · Logo Design · Social MEdia
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Branding · Logo Design · Social MEdia
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Branding · Logo Design · Social MEdia
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Branding · Logo Design · Social MEdia
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Branding · Logo Design · Social MEdia
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Branding · Logo Design · Social MEdia
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Branding · Logo Design · Social MEdia
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Branding · Logo Design · Social MEdia
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Branding · Logo Design · Social MEdia
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Branding · Logo Design · Social MEdia
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Branding · Logo Design · Social MEdia
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Branding · Logo Design · Social MEdia
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Branding · Logo Design · Social MEdia

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Solution

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CASE STUDY

Morledger

Mission-Driven Logo Design: A Visual Identity that Reflects the Heart of the Non-Profit's Purpose
Logo Design | Web Development
Client

Morledger

Service

Logo Design | Web Development

Website

morledger.com

Establishing a Digital Foundation for Outreach

Morledger, a non-profit outreach ministry, sought to establish a stronger connection with their community and expand their reach. However, they had no existing logo or website to represent their organization or communicate their mission online.

They needed a complete brand identity and an online platform that would resonate with supporters, donors, and volunteers. Exelevate was engaged to create both a purpose-driven logo and a responsive website that would serve as the foundation of Morledger’s digital presence.

THE PROBLEM

The Challenge of No Digital Presence

Without a logo or website, Morledger faced significant challenges in building awareness and establishing credibility in the community. Potential supporters had no clear visual representation of the organization’s mission, and there was no centralized online platform where they could learn more, donate, or get involved.

The lack of an online presence limited their ability to grow and engage a wider audience, especially in a digital-first world where outreach and engagement are often driven by web and mobile interactions.

THE SOLUTION

A Purpose-Driven Solution for Growth

Exelevate partnered with Morledger to craft a purpose-driven logo that would capture the essence of their outreach mission and convey their core values. The new logo was designed to be timeless, easily recognisable, and adaptable for various uses, from digital platforms to physical materials. Along with the logo, Exelevate built a fully responsive website that was user-friendly, easy to navigate, and optimised for both desktop and mobile devices. The website featured a clear layout, compelling visuals, and calls to action, making it simple for visitors to learn about Morledger’s mission, donate, and get involved. With their new branding and website, Morledger successfully established a professional and credible online presence, significantly enhancing their ability to engage with their community and grow their impact.

"When we first came across Exelevate we were looking for a specific logo and website that was able to accomplish our vision and we got just that. Since receiving the final products we have got nothing but positive feedback. The services were exceptional as well as the communication throughout the process which made everything go a lot smoother than other companies we have worked with. I would recommend Exelevate to anyone who is looking for something that they want with the addition of market expertise."
Anthony Harlan
Morledger
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